INSIGHTS

Notes from the build.

Plain-English writing on web design, local SEO, and what actually gets small businesses found online. No jargon, no fluff.

LOCAL SEO AUGUST 2026 · 5 MIN READ

Why your business isn't in the map pack (and what actually fixes it)

You have a website, you have good reviews, and your competitor with the ugly site from 2014 still outranks you on Google Maps. Here is what the map pack actually rewards, and the order to fix things in.

READ POST →